Lansinoh HPA Lanolin has been specially developed to help soothe and protect sore, cracked nipples in breastfeeding mothers. An ultra purified grade of lanolin, it is refined using a unique process to make it the safest, purest nipple cream. Lansinoh HPA Lanolin is the only lanolin product, and the only nipple cream, to have received the British Allergy Foundation Seal of Approval.